It’s never the user’s fault.
Hi! I am a Berlin based digital expert.
Currently: Working with an impact investor
2012 – 15: betterplace.org, Berlin
Germany‘s biggest online fundraising platform: Creative Lead, strategic business development; connecting businesses and NGOs
2007 – 12: Fjord, Berlin
Service Design Lead, Cross platform service design, user insights, project lead
2001 – 10 propella.net, freelance studio, Berlin
2003 – 06 Aperto, Berlin – creative direction (web)
2000 – 02 Icon Medialab, Berlin – creative direction (web)
1998 – 99 razorfish Hamburg / New York – art direction
Master of Art / Art in Context (M.A.) – University of the Arts, Berlin
Graphic design diploma – FH Hildesheim
Certified Scrum Product Owner – Scrum Alliance, 2015
„Ella is a strong team leader with excellent communication skills and sensitive instincts. She gracefully leads multi-disciplinary teams through user-centered design processes; this is something that really comes naturally to her.
She has a great design sense. She understands the industry, and has a well-honed intuition of how to direct stakeholders towards the best solutions. Her feedback and direction consistently unites multiple points of view, and this allows her to arrive at solutions that have conceptual, functional and visual integrity.
Most of all, Ella is fun to work and debate with.“
Mike LaVigne, former Design Director Central Europe, Fjord GmbH
Very selected examples of my work
Portfolios are just portfolios. A lot of my work can’t be here because it is confidential. Let me tell you more in person about the projects below and many others, about the approach, and what is important to me.
My aspiration is to contribute to tackling urgent matters by working with diverse teams and stakeholders.
My strength lies in crafting solutions with subtle strategic instinct, yet a pragmatic approach.