It’s never the user’s fault.

Hi! I am a Berlin based digital expert.

Currently:     Working with an impact investor

2012 – 15:    , Berlin

Germany‘s biggest online fundraising platform: Creative Lead, strategic business development; connecting businesses and NGOs

2007 – 12:             Fjord, Berlin

Service Design Lead, Cross platform service design, user insights, project lead

2001 – 10      , freelance studio, Berlin

2003 – 06                Aperto, Berlin – creative direction (web)

2000 – 02                Icon Medialab, Berlin – creative direction (web)

1998 – 99                razorfish Hamburg / New York – art direction

Master of Art / Art in Context (M.A.) – University of the Arts, Berlin

Graphic design diploma – FH Hildesheim

Certified Scrum Product Owner – Scrum Alliance, 2015

„Ella is a strong team leader with excellent communication skills and sensitive instincts. She gracefully leads multi-disciplinary teams through user-centered design processes; this is something that really comes naturally to her.

She has a great design sense. She understands the industry, and has a well-honed intuition of how to direct stakeholders towards the best solutions. Her feedback and direction consistently unites multiple points of view, and this allows her to arrive at solutions that have conceptual, functional and visual integrity.

Most of all, Ella is fun to work and debate with.“

Mike LaVigne, former Design Director Central Europe, Fjord GmbH

Very selected examples of my work

Portfolios are just portfolios. A lot of my work can’t be here because it is confidential. Let me tell you more in person about the projects below and many others, about the approach, and what is important to me.


My aspiration is to contribute to tackling urgent matters by working with diverse teams and stakeholders.
My strength lies in crafting solutions with subtle strategic instinct, yet a pragmatic approach.

Get in touch with me